Tips to Tap Into Pinterest’s Popularity

April 1, 2012 No Comments by Kimberly

With the likes of Twitter, Facebook, and LinkedIn, it seemed as if social media was saturated. But Pinterest has hit the social media with a big splash with ripple effects may be felt for years to come. It’s popularity is huge and has many businesses wanting to tap into that.

Pinterest offers many advantages for small businesses, particularly those who specialize in e-commerce or other product based businesses.

The premise behind this social network newbie is to create online scrapbooks featuring photos of their favorite products. For a business, they can easily create a scrapbook of their newest products and embed links to their websites so customers can easily buy the product.

There are a few things to keep in mind to have a positive experience with Pinterest and keep your campaign organized and meaningful.

Create Boards

The key to using Pinterest are the boards. You don’t want to go overboard but you will want to create a fair number of boards to display a variety of products. Select different types of products that will appeal to different types of people. You might want to select some things that are classic, some that are modern, and some that are a little funky. It offers a little something for everybody and will give you more reach when it comes to people re-pinning things.

Use Images with Personality

Pinterest  is all about images. That’s why it’s important to pick an eye-catching one for your website or blog so it will attract a lot of attention when it is pinned. The images that get shared the most are funny, inspiring, or emotional. If the image strikes a chord with you, chances are good it will strike a chord with someone else, too.

Be Selective

Don’t pin every picture from your website on your board or it will look like an advertisement. That’s the last thing you want. The beauty of Pinterest is that the boards highlight the best of the best. Select the best and most eye-catching photos from your website to pin. Mix in great pictures from other websites that you like. Your board will look like a true Pinterest experience while also displaying your best products.

Write Vivid Descriptions

The pictures you pin to your boards will automatically have a link to the webpage they are from but they won’t have a caption. You have the freedom to write your own commentary on each photo. You can use it to give users updates on what’s new with your business or simply describe the product.

The Pinterest craze seems to be here to stay for a while. Why not tap into its popularity for your business and learn to use it to promote your business? It’s simple to use and may go a long way in marketing your business.

Tomorrow: 5 Ways to Market Your Business on Pinterest

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