How to Use Pinterest to Boost Traffic to Your Website

March 31, 2012 2 Comments by Kimberly

There’s no doubt that Pinterest has made a big splash in the marketing community today. Millions of users are on it every day pinning things they find useful and sharing them with their friends. Companies everywhere are clamoring just to get some of the traffic Pinterest has to offer. There are a few strategies anyone with a website can use to get some Pinterest attention if they are consistent.

Is Pinterest Right for Your Site?

Although Pinterest is a hot website right now, it’s not going to be right for every niche. As of early 2012, the website’s main users are women, that means if your website is mainly men’s fashions, sports, or scantily clad women, you probably won’t do well on Pinterest. As the site evolves, experts predict male use of the site will, too. It’s still not a bad idea to get involved even if your primary target is males so are ready when male readership increases.

Some reports claim that the site can now bring more traffic than Google+, Linkedin, and others combined. Hard information is scarce and most people are at the very emerging stages of determining just how many visitors the site sends.

Become a Member of the Pinterest Community

There are no shortcuts in building web traffic.  If you want to connect with people on Pinterest and get web traffic from the website, you need to be an active participant. You can use it to post pictures that you find pretty, useful, or in the case of food, mouth-watering.

Consistently use the site every day. You can’t expect for good traffic to come from Pinterest if you just show up every once in a while with limited interaction. That is no way to build a following or develop relationships on the site. The only way to really build traffic from the site is to actually use the site itself.

Know Who to Follow

Find people and brands that have similar interests or branding to you or your company and watch them over time. After you have watched them for a while, you can start to gradually engage and interact with them. You can promote them by re-pinning things they post, in the hopes they might notice things you post and re-pin them, too. You can also follow or befriend these people on Facebook, and develop a deeper relationship with them. Get to know them and talk to them. This is the heart of what social media and it is what is all about.

Help Others

If you see someone pin something you like, re-pin it, meaning to share it. If people “like” your pins and boards and “pin” your images, do the same thing for them. This builds a relationship between the two of you. It shows you have similar interests. Re-pinning is the equivalent to a re-tweet on Twitter or a share on Facebook. If you consistently interact with people on Pinterest it will determine if you develop a relationship or not.

In the end, it’s up to each company or individual to determine if their time is well-spent on Pinterest. It could be time very well-spent but the jury is still out exactly how beneficial it is. But there’s no doubt Pinterest is a hot website right now and a great way to get some traffic to your website.

Tomorrow: Tips to Tap Into Pinterest’s Popularity


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